Advertise on Reflectoring

Looking to put your brand or product in front of more than 150,000 Java developers per month?

Read on, this page details the different sponsorship options.

Sponsorship Opportunities

Here’s a quick overview of the options for sponsoring reflectoring:

Sponsorship opportunity Price Details
Exclusive Ad Placement $325 / week Details
Sponsored Blog Post $750 Details
Sponsored Newsletter $150 Details
Sponsored Newsletter with personal endorsement $300 Details

Get in touch if you have any questions or want to discuss a sponsoring opportunity.

What Customers Say

Tom and the Reflectoring brand represent a fantastic opportunity for any organization such as ours that is seeking to build authentic engagement with a developer audience. This is primarily the case because he writes so clearly from a “for developers by developers” perspective. The use cases and the value streams are optimized for real-world consumption and even implementation. In addition to this practical, hands-on approach with individual posts, the content offered across the Reflectoring site and in its email newsletter is positive, encouraging and insightful.

Matt Hines - Director of Product Marketing at

The reflectoring Audience

The audience of the reflectoring blog consists of mainly professional JVM developers who come to the site through search engines to solve a problem. About 20% of the audience is located in the U.S. followed by 15% in India, and 5% in Germany.

Here are some stats (numbers from November, 2021):

Metric Value
Monthly Active Users 180,000
Monthly Sessions > 200,000
Newsletter Subscribers 5,000
Average Newsletter Open Rate 42%
Average Newsletter Click Rate 9%

Exclusive Ad Placement

You get to be the exclusive advertiser on reflectoring for a time. Exclusive meaning the only external advertiser, as I will still show ads for my own products.

You can place the following ads:

  • a skyscraper ad at the top of the right sidebar (any size up to 260 x 600 pixels)
  • an in-content banner ad about half-way through the page (any size up to 720 x 300 pixels)

These ads will appear on all content pages across reflectoring.

You provide the images for the ads and a URL where they should link. Or, you just provide a logo, a text message, and a URL, and I will create the ads from that.

I’m happy to discuss other options as well.

I will write a technical blog post about your product or framework and make sure that the article is search engine optimized for it to get the most traffic possible.

The article solves a specific problem that users would be searching for via search engines in order to provide value to my developer audience. Some example ideas:

  • “Complete Guide to Authentication and Authorization with <Product X> and Spring Boot” (if your product is an auth provider)
  • “Implement Logging with <Product Y> and Java” (if your product is a logging provider)
  • “Testing with <Product Z> in Kotlin” (if your product is a testing tool)

The finished article will be a well-structured, learning-friendly deep dive into the topic and have something between 1,500 and 2,000 words. It will include code examples from a working example application that I will write myself and host on GitHub.

I’m happy to discuss ideas with you so we can choose a topic that we think will have the most impact.

You can provide me with URLs to link to in the text and I will place them where they make the most sense to the reader.

Also, I will include a link and an intro to the article in my weekly newsletter.

You leave a message to the audience of my weekly newsletter.

The newsletter usually contains a link to the latest article on the page, together with a short inspirational text from me (see examples here).

You provide a logo and a message of up to about 60 words, plus a URL to link to, and it will show up as the first thing in the newsletter.

I can also write the message myself, including an authentic endorsement for your product, making it much more effective. To stay authentic, I only write endorsements for products which I have used myself and which have proven their value to me.

Get in Touch

The above are rough guidelines, so I’m happy to discuss options. Fill out the form below or reach out to to get in touch!

I want to Sponsor Reflectoring!